This was a student project designing a system for a convention or festival. I chose IndieCade, an awesome Independent gaming festival that honors and showcases indie games, developers, and influencers in the indie gaming community. I wanted to capture the keyword “arcade”, the sense of gathering and playing games together in a space, whether it be physical or virtual. I used a lot of retro inspiration; the neon color pallet, the 8-bit artwork and the pixelated and glitch elements. The system included a guidebook, giveaway items, logo, and social media elements.