I created this logo design and branding for The Bloody Bookclub, a book club that only reads horror, mystery, sci-fi, and other frightening genres. I wanted to create a bold and fun kitschy branding while paying homage to the classics in the genre. The crimson color pallet and bold red type invokes an image of bloody handprints smeared on the wall. The pattern design makes us think of certain horror classics. This branding includes the logo, pattern, and motion graphics, as well as social media post templates.