Audible Brief: Out West

Entry to the 2021 D&AD New Blood awards, creating design based on briefs submitted by real companies. I took inspiration from 70’s spaghetti westerns and Quentin Tarantino for this branding and advertising for a conceptual historic true crime podcast. The illustrative element of the smoking gun is based on a period accurate Colt Navy Revolver, used by real life outlaws and lawmen such as Doc Holiday, Ned Kelly, and Buffalo Bill Cody. While the bright vintage-inspired color pallet attracts your attention and makes you think of something entertaining and fun, the black shadowy smoke reveals something much darker, hinting at mysteries to be solved.

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